8. Short and Sweets

(Pas de version en français cette fois.
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I don’t know if others are like me, but when I open a blog, it is usually after reading the headline and feeling convinced that this particular topic will be exciting for me. Sometimes it is because of an image, or a name that pops. Anyways… Once I have landed on the page, it takes a few seconds before I figure out if I will actually read. And there are several factors that come into play:

 – Too long, oh, God, way too long!
I read long articles for my studies, I read them when I am forced to do so. Never by choice. So, if it’s too long, it’s too bad!

No bullet points
Immediately related to the point above. I am staring at an endless page (and you know what I mean, Internet pages can go on for a lifetime) of black characters on a white background. Bullet points help me find out if I am actually interested in what is written. You don’t have them, I won’t waste my time.

 – Anti-climax
Also following the above. Something was promised — you know what I mean: “Loose 10Kg in a month in 5 easy steps” kind of promise– and I just can’t see it materializing. So, major turn-off, and bye bye birdy!

As a result, I want to keep my posts short (400 words) and with sweets (images I like).


What about you? Do you prefer short or long articles? What makes you click? What chases you away? Let me know below or write to me.

#writingebooks #sellingebooks #write #sellbooks #selfpublish #makemoney #writer #blog #reading #blogger


7. No one reads!

(Pas de version en français cette fois.
contactez-moi si vous en souhaitez une!)

Maybe it is truly so. Maybe there is so much information out on the web that readers are content just waiting for (good or not) stuff to hit them on the head without going out to search for it. Maybe they are just passively using the platform until something hits the charts, something they should not miss. Maybe, maybe.

As I wrote before, I am done waiting for my books to become best-sellers, for my posts to make the buzz. I am just a tear in the ocean. It is time that I accept this reality.
On Instagram, I get a lot of “like”s but no comments. I guess a lot of people just browse down and click on the picture, maybe don’t even read the words beside it. I am guilty of doing that sometimes when I do not have the possibility to read every post.

I want to change my Instagram strategy. I want to have the clicks that count. Am I being overzealous? Maybe or maybe not. I realized that quite a few people follow me to have one more follower, and I follow them in return, even if they are not really in my area of action. They are not writers, designers, editors, publishers etc. So, we really don’t have much in common.

When I tell people I write, I get the same reaction from most of them. People don’t buy books anymore. People are bombarded with information. People don’t read like they used to. If you ask me, this is all BS. People read and books are sold. Just like before . Just like before too, people read best-sellers, people watch the videos that make the buzz.

Nothing has changed. Just because you and I can now self-publish a book and have it accessible does not mean that readers will access it. It needs a little bit more than that.

I am still looking for what it is that is needed for my books to be bought and read (at least bought, so I can be a full-time writer!), so bear with me.


What about you? What do you think? How do you advertise your ebooks? How many do you sell? Is it profitable? Let me know below or write to me.

#writingebooks #sellingebooks #write #sellbooks #selfpublish #makemoney #writer


6. Darn Logline!


franceVersion en français ici

A logline is a one line sum up of a story. Yes, you read it right 1 (ONE!) line!

I am reading, re-reading, writing notes on Save the Cat, Blake Snyder’s masterpiece for some. Count me in! In Chapter one, I read about the “logline” for the first time. What is a darn logline?
My thoughts exactly!

BS goes on explaining it simply. Allow me a timid imitation. There you are, it’s Saturday night and you are engaged in a reconnaissance mission. Newspaper in hand, you have been tasked with finding THE movie. Finally, you explode:

 – I’ve got it! Black Panther!42820fd94a7201d2b72cbaef3e1aa33b

Instead of a “Hooray!” or a “Let’s go!” that would signal you hit home and the crowds will follow, you get a general pout:

 – Yeaaaahhhh…. Don’t know… Not sure… What’s it about?

And they present you with a fifteen-second window to convince them. Not half-an-hour, not ten minutes… FIFTEEN SECONDS before they sit back on the couch and munch on these carrot sticks again. You know very well that if you just blurt out “Super hero… bla-bla … Super villain… bla-bla…,”  you will lose half of them and get frustrated, and if you slam your fist on the table, and claim “MCU, for crying out loud, show some res-pect!” they will be throwing those carrot sticks at your face.

So, logline it is. You have a voucher for a one-sentence plot that is supposed to make their jaws drop.

Blake Snyder offers a cheat-sheet, the famous BS2. And once the BS2 is squeezed into a one-sentence format, it goes like that:

On the verge of a stasis = Death moment, a flawed protagonist has a Catalyst and Breaks Into Two with the B Story; but when the midpoint happens, he / she must read the theme Stated, before the All Is Lost, to defeat (or stop) the flawed antagonist (from getting away with his / her plan).

Sounds like jibber jabber to you? Hang on, let me do the work for you:

On the verge of losing his throne, a young African king, challenged by an estranged cousin, gathers the powers of the Black Panther to defeat his enemy; but when he is overpowered by his adversary’s rage and loses the battle, he joins forces with friendly and former-unfriendly local tribes to save his family and his people.

And that, my readers, is the logline! Scene!


Did you have a better logline for the Black Panther? Leave a comment if you dare. Some people make the main theme “unleashing the panther” and not “joining forces“, but I sincerely prefer to see a lesson in there, rather than just the superhero stuff (even though it might be way cooler, I give you that!).

6. Foutue accroche!

en  English version here

Le pitch, l’accroche d’un scénario ou un roman, c’est un résumé en une ligne du synopsis. Vous avez bien lu: 1 (UNE) ligne!

Je lis, je relis, je prends des notes sur le livre de Blake Snyder, Save the Cat. Certains le considèrent comme le gourou des scénaristes, je me joins à eux! C’est dans le chapitre 1 que j’ai vu apparaitre le mot “accroche” pour la première fois. Mais, cette accroche, qu’es acò?
Vous lisez dans mes pensées!

BS l’explique très simplement. Permettez-moi de faire un humble essai à mon tour. La scène se passe un samedi soir et vous êtes chargé de la périlleuse mission de choisir le film que votre petit groupe va aller voir au cinéma. Journal en main, vous vous exclamez:

 – Je l’ai! … Black Panther!

Vous vous attendiez à des cris de joie, une explosion de leur approbation, mais vous ne récoltez que quelques moues sceptiques:

– Mouais… Sais pas… Bof… C’est quoi l’histoire au juste?


Et ils vous offrent une marge de quinze secondes pour les convaincre. Pas une demi-heure, ni même dix minutes, non, quinze toutes petites secondes avant qu’ils ne se vautrent à nouveau sur le canapé à machouiller leurs bâtonnets de carottes.
Vous êtes conscient que si vous vous lancez dans un simple “Super héro… bla-bla-bla… Super méchants… Bla-bla-bla,” vous allez foirer grave, et si en plus, à bout de frustration, vous tapez sur la table en couinant, “MCU, bordel, un peu de res-pect, quand même!” ils vont vous balancer les crudités à la tronche.

Alors, une seule solution: l’accroche qui tue. Vous avez une chance, une seule, de balancer votre pitch d’une ligne et faire pencher la balance du côté de la panthère.

Blake Snyder a une anti-sèche efficace, la fameuse BS2 (NDLR: Blake Snyder Beat Sheet), qui, une fois pressée pour rentrer dans une (seule) ligne, donne ceci:

Sur le point de catastrophe/changement, un protagoniste à problèmes a une epiphanie et se sépare (2ème chapitre) avec l’histoire secondaire; mais au milieu de l’histoire, il doit se rallier au thème principal, avant de tout perdre, pour déjouer les plans de l’antagoniste à problèmes.

C’est du chinois? Un instant, je vais faire le travail pour vous:

Sur le point de perdre son trône, un jeune roi africain, défié par un cousin sorti des oubliettes, rassemble les pouvoirs de la Panthère Noire pour se défendre; mais  vaincu par la rage de son ennemi, il perd la bataille, et doit s’unir à des tribus amies et anciennement ennemies afin de sauver sa famille et son peuple.

Accroche, dans la poche!


Avez-vous une meilleure accroche pour le film Black Panther? Laissez-moi un commentaire, ne vous génez pas. Certains préfèrent que le thème principal soit “rassembler les pouvoirs de la panthère.” Personnellement, je préfère “s’unir aux tribus”, qui insiste davantage sur la leçon que sur le superhéro (même si ce serait plus cool, je vous l’accorde!).